Monthly Archives: April 2010

Musical Chairs: Competing Line Extensions

Written by . Posted on April 27, 2010. Filed under Issues in Advertising, TV. Tagged , , . No comments.

Subway’s new breakfast campaign is what originally sparked my interest. Depending on the options (given its made-to-order business model) Subway could do great things with a breakfast menu, but I don’t see them happening just yet. So I was thinking…

Brain Drain pt1: Does it help or hurt?

Written by . Posted on April 24, 2010. Filed under Career Scoop. Tagged , , , , . No comments.
aw042_brain_drain

I keep tabs on certain opinions that I hear in my classes. Of the people who actually have an idea of what they’d like to do in advertising and where they’d like to go, I can’t help but notice that…

Finch Brands: Business & Brand Evolution

Written by . Posted on April 24, 2010. Filed under Career Scoop. Tagged , , , , . No comments.
aw041_finch

Temple Ad Club president, Justin Melnick, arranged for 2 men from Finch Brands (where he’s interning) to come in and talk to us last Tuesday. It was a pleasure to meet Mr. Jordan Goldenberg (Creative Director and Partner) and Mr.…

Harman Kardon: Pure Performance?

Written by . Posted on April 24, 2010. Filed under Print. Tagged , , . No comments.
aw039_harmonkardon

At first glance I thought what are these? Are they car lights? Then I noticed the brand. I have some Harman Kardon speakers from an old computer (’02). I never got rid of them because they look so cool and…

Has GM redeemed itself?

Written by . Posted on April 24, 2010. Filed under Issues in Advertising, TV. Tagged , , , , , . No comments.

There’s an on-going debate about institutions being “too big to fail.” General Motors declared bankruptcy and received TARP funding (troubled asset relief program). Then it released a “chapter 11″ spot where the focus was on a new beginning– chapter 1.…

Advertising’s role in magazines

Written by . Posted on April 20, 2010. Filed under Career Scoop. Tagged , , . No comments.
Current Issue of Philadelphia Style Magazine

There are many different directions you can go with a degree in advertising. One exciting job possibility in the world of advertising is working at a magazine. To get a perspective on what this would be like, I got to…

Shooters Production Studio visit

Written by . Posted on April 19, 2010. Filed under Career Scoop. Tagged , . 1 Comment.
View of Shooters Production Studio (from website)

I attended a very informative, and extremely interesting visit to Shooters Post & Transfer recently. Shooters is a production studio here in Philadelphia, located in the Curtis Center. The Curtis Center in itself is a beautiful building, but when the…

Hoarding Guerilla Cabs!

Written by . Posted on April 16, 2010. Filed under Advertising. Tagged , , . No comments.
aw038_hoarders

On a recent trip to New York I had just boarded my bus to go home and I was trying to get comfortable (find a place to plug in my laptop). And I looked down to the street and saw…