The bottom reads: “Historically Hardcore.” What a great angle- especially coming from an institution as regarded as the Smithsonian! Check out two other examples on the most excellent Behance Network.

Update: I wrongly appropriated these ads to the Smithsonian, when in fact they were done as spec by the very talented Jenny Burrows while at the Creative Circus. Her site can be found at http://www.jennyleighb.com/ Just goes to show the amount of professionalism and quality excellence that should be included in your portfolio!