Author Archives: Kristi Olphin

Retailers Jump on Board with “Fashion Star”

Written by . Posted on April 26, 2012. Filed under Advertising, TV, Uncategorized. Tagged , , , , , , , . No comments.
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NBC’s “Fashion Star” is a fairly new program with a somewhat old concept, not unlike that of Lifetime’s Project Runway. However, advertising is far more integrated into the show that its previous counterpart in several ways. The synopsis of the…

Dove Puts Real Women in Times Square

Written by . Posted on April 24, 2012. Filed under Advertising. Tagged , , , . 1 Comment.
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To further their “Campaign for Real Beauty” concept, Dove, a Unilever brand, is launching a campaign titled “Show Us Your Skin”. One component of the campaign is to feature the images of real-life, Dove-using women in New York City’s Times…

Moms Love Mobile Technology, Yet Still Skip Ads

Written by . Posted on April 20, 2012. Filed under Advertising, Consumers, Interactive. Tagged , , . 1 Comment.
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Its no secret that women with children nearly almost find themselves evolving into masters of multitasking. BabyCenter released a study that, after interviewing over 2,500 moms, showed that at least 65% of mothers used smart phones and relied on digital…

Outrage Against Urban Outfitters’ “Kissing Girls” Ad

Written by . Posted on April 19, 2012. Filed under Advertising, Issues in Advertising, Print. Tagged , , . No comments.
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Urban Outfitters is no stranger to being criticized for being anything from too conservative (the company’s CEO donated to Rick Santorum’s campaign against legalizing gay marriage, among other things) to overly controversial (the company caused quite a stir with the…

Magazines Are Realizing Pinterest’s Potential

Written by . Posted on April 14, 2012. Filed under Advertising, Social Media. Tagged , , , , . No comments.
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With Pinterest’s rising popularity, Hearst, a company that produces magazines such as O, the Oprah Magazine, Cosmopolitan and Town & Country, are recognizing how important it is that each magazine have its own presence on Pinterest. The company has even…

Hearst Creates Its Own YouTube Channel

Written by . Posted on April 10, 2012. Filed under Advertising, TV. Tagged , , , . No comments.
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Print isn’t obsolete just yet, however magazine companies are well aware of their need to expand their content and increase ad dollar revenue through other mediums. Hearst Company, which produces magazines such as Cosmopolitan, Esquire, and Town & Country, will begin…

Magazine Pulls “Real Women” from their LinkedIn Network for Spread

Written by . Posted on April 4, 2012. Filed under Advertising, Print. Tagged , , . 1 Comment.
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Marie Claire magazine recently launched a thrice-yearly supplement aimed at the working woman called “MarieClaire@Work”. Brands such as Buick and White House Black Market are among several advertisers in the issues, but Marie Claire decided to make this supplement personalized to…

Disturbing Pro-Anorexia Content Banned on Pinterest

Written by . Posted on April 4, 2012. Filed under Issues in Advertising, Social Media. Tagged , , , . No comments.
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Pinterest has taken up a united front against Thinspiration/Pro-Ana (common terminology for Pro-Anorexia) pin boards on their website. “Thinspiration” blogs, tumblrs, and group sites outside of Pinterest have been around for years. They often consist of women posting images of…

The End of the “Everywoman” in Marketing

Written by . Posted on March 30, 2012. Filed under Advertising. Tagged , , , , . No comments.
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Not long ago, two women dominated the female market, reaching and influencing their target in all aspects possible – TV, print, radio, you name it. Martha Stewart and Oprah Winfrey’s reign over the communications industry seemed both everlasting and impervious. But,…