Category Archives: Uncategorized

140 Characters to 6 Seconds of Branding

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vinebranding

 Vine, released just a few short months ago, has already made a big impact in the social and mobile advertising world. Vine has already been employed by various brands to promote their products. Advertisers now have 6 second spots to…

Branding Yourself on LinkedIn

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LinkedIn_logo

 
Throughout many of my classes, the majority of the teachers have been strong in pushing the professional use of social media. Facebook and Twitter are easy for us to use because they cross with our personal social lives. We…

Seeing The Music Business From The View Of A Trade Association

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spotify

The National Association of Recording Merchandisers (NARM) is a trade association for the music industry. NARM and digitalmusic.org, NARM’s sister organization, hold a convention each year. This year’s convention, Music Biz 2013, is being held in Los Angeles. The convention brings…

Interning

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Intern

My name is Shannon King and I am a sales intern at PHL17. This has been a great opportunity to work for a television station to see how it operates. I have also learned first hand how important advertising is to any…

Start-Ups Are The New Black

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Interning at NARM, one of my main responsibilities is compiling information for Music Biz 2013‘s Official Guide, a comprehensive list of the convention’s schedule, speakers, programs, attendees, sponsors, and award winners. The convention will consist of over 100 speakers educating…

My internship

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I am currently in the middle of my second semester interning with the Philadelphia Flyers. However this semester has been drastically different than the last because of the end to the NHL lockout. My official internship is with Game Day…

Kit-Kat White Final Fifty

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snowwhitekitkat

Kit-Kat’s limited edition white chocolate bars are quickly running out, but the brand has managed to find a way to preserve the last 50 bars. Kit-Kat has saved the last 50 limited edition white chocolate bars and asked how do…

The Value of Mobile

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As technology becomes more and more necessary in our lives, we have recently turned our focus from print to online advertising. Mobile ads have been significant parts of ad campaigns for many advertisers. As advertisers, we are inclined to desire…

Watch Out Santa, Nielsen Is Now Watching Everything

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Nielsen is going beyond tracking what you watch to tracking all of your purchases as well. Linking TV viewers to their individual purchases has been available to packaged-goods marketers for a few years now, but Nielsen is now making this…

Searching for a Summer Internship?

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Summer is slowly approaching, which means summer internships are quickly becoming filled. If you are interested in an internship over the Summer then you should check out the SMC Internship Fair. All are welcome to the fair, which will be…