Tag Archives: auto

Hittin’ Homers with WOGL

Written by . Posted on April 6, 2011. Filed under Internships. Tagged , , , , , , , . 1 Comment.
openingday2011

Last friday was opening day for the Phillies, and luckily for me I got to work a promotions event for WOGL.  I was super excited because I had never actually done any promo events yet.  I usually would just make…

Kia: Korean or other Wie’s?

Written by . Posted on March 13, 2011. Filed under Advertising, Issues in Advertising, TV. Tagged , , , . 1 Comment.
aw096_kia

In the couple of weeks leading up to spring break, I was given the task of repositioning Kia for a portfolio (class) assignment. We first had to write a letter selling our idea (to the CEO… professor) and then follow…

AT & Teapot

Written by . Posted on February 5, 2011. Filed under Issues in Advertising, TV. Tagged , , , , . No comments.
Taco Party AT&T

As far as I’m concerned, this is the first funny commercial of the year. AT&T takes a stab at repositioning its intentionally unmentioned competition. There has been much back and forth between AT&T and Verizon legally and commercially about who’s…

Mr. Opportunity: Knock it off…

Written by . Posted on August 26, 2010. Filed under TV. Tagged , , , , . No comments.

I’ve been keeping an eye on Honda’s Mr. Opportunity all summer. He wasn’t even on my radar until this opera spot.

I thought it was a great use of a cartoon. Usually cartoons do things that normal people can’t do.…

Geico: Anything Goes!

Written by . Posted on August 26, 2010. Filed under TV. Tagged , , , , , , . 2 Comments.

I’ve mentioned Geico a number of times since the blog got started, but I haven’t dedicated an entire post yet. Well it’s about that time. A professor of mine once said (in Strategy and Positioning) that Geico breaks all the…

Honda: Gawk Responsibly.

Written by . Posted on May 30, 2010. Filed under TV. Tagged , , , , . No comments.

This is a very clever ad. There’s an underlying assumption that might go right over people’s heads. The “officer” is quite possibly highway patrol. What’s given is that he’s admiring the bikes– not necessarily that he’s thinking they’ve committed a…

Scooter Media!

Written by . Posted on May 4, 2010. Filed under Advertising. Tagged , , . No comments.
aw049_scooter_media

So I was just finishing up some crate digging (record shopping) on South Street (and I was in there for a while). As soon as I stepped back outside I saw 3 guys on scooters with ads attached. What’re the…

Has GM redeemed itself?

Written by . Posted on April 24, 2010. Filed under Issues in Advertising, TV. Tagged , , , , , . No comments.

There’s an on-going debate about institutions being “too big to fail.” General Motors declared bankruptcy and received TARP funding (troubled asset relief program). Then it released a “chapter 11″ spot where the focus was on a new beginning– chapter 1.…