Tag Archives: celebrity

Minority Leadership! – Comcast Launches 4 New Networks

Written by . Posted on February 23, 2012. Filed under TV. Tagged , , . No comments.
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Comcast announce its plans to make a change in the cable television network by launching  4 NEW networks! Starting soon as early in April 2012!
The headliners are Magic Johnson (retired professional basketball player), P. Diddy (entrepreneur), Robert Rodriguez (film…

Kia: Korean or other Wie’s?

Written by . Posted on March 13, 2011. Filed under Advertising, Issues in Advertising, TV. Tagged , , , . 1 Comment.
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In the couple of weeks leading up to spring break, I was given the task of repositioning Kia for a portfolio (class) assignment. We first had to write a letter selling our idea (to the CEO… professor) and then follow…

Shape-up for the New Year with Skechers

Written by . Posted on January 2, 2011. Filed under TV. Tagged , , , , . No comments.
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I don’t think there were any knockout holiday spots this year. There was some singing, dancing, and shopping, but nothing too memorable (at least not for me) until I saw this Skechers ad. This spot is clever in that it’s…

Honest to Goodness Lunches May be Too Honest

Written by . Posted on November 6, 2010. Filed under Issues in Advertising, TV. Tagged , , , , , . No comments.

“Honest to Goodness” is a new campaign from Healthy Choice. It demands more attention than the previous campaign with Julia Louis Dreyfus. It’s easier to sell an idea with unknowns than it is with a celebrity. What about people who…

Absolut: Cocktails Perfected

Written by . Posted on June 23, 2010. Filed under Print. Tagged , , , . 1 Comment.
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I was surprised to see these ads placed consecutively on every other page. I thought it was so unusual. They say that it takes three impressions for a consumer to remember a product. In last month’s issue of Rolling Stone,…

Let's Terminate Piracy…?

Written by . Posted on May 30, 2010. Filed under Advertising, Issues in Advertising, TV. Tagged , , , , . No comments.

I just got around watching a piracy documentary that I DVR’d a couple of weeks ago. It’s called “Rip: A Remix Manifesto.“  In it, I saw the most interesting ad featuring none other than Jackie Chan and Arnold Schwarzenegger. It’s…

Nike: Tiger… Did you learn anything?

Written by . Posted on April 8, 2010. Filed under Advertising, TV. Tagged , , , , , . No comments.

This is my kind of spot. As a completely indifferent third party, I’m relieved to see something so dramatic (without it being gossip because I cringe at gossip) on TV even if it is about Tiger Woods. The omniscient narrator…