Tag Archives: consumers

Watch Out Santa, Nielsen Is Now Watching Everything

Written by . Posted on March 22, 2013. Filed under Advertising, Consumers, Uncategorized. Tagged , , . No comments.
niemantracking.img

Nielsen is going beyond tracking what you watch to tracking all of your purchases as well. Linking TV viewers to their individual purchases has been available to packaged-goods marketers for a few years now, but Nielsen is now making this…

The Naturalista

Written by . Posted on May 2, 2012. Filed under Advertising, Consumers. Tagged , , , , , , , , . No comments.
naturalhair1

Growing trends and changing consumer preference carve out a space for the Naturalista, a woman with natural hair. Marketers and brands must understand her motivations, passions, and how to gain her trust.  She faces challenges and concerns and in order for…

5 Essentials for Marketing to Green Moms

Written by . Posted on May 9, 2011. Filed under Consumers, Issues in Advertising. Tagged , , , , . No comments.
Green Parenting

Understanding the mindset of your consumer is key when developing a strategy, deciding upon creative and even interacting with them through social media. It’s the basis for how they’re going to react to your ads and as the market becomes…

Why and how, advertising to “Tech Setters”

Written by . Posted on May 9, 2011. Filed under Advertising, Consumers. Tagged , , , . No comments.
tech

There is always some new kind of technology gadget coming out. Once you think you’ve gotten the best and newest gadget, another one comes out and tops it, much like when the IPad came out. Now consumers are running after the IPad 2 and…