Tag Archives: copywriting

Temple Study Abroad: A New Appreciation for the Web

Written by . Posted on May 2, 2013. Filed under Internships, Life @ Temple, Temple University Events. Tagged , , , , , . 1 Comment.

Redesigning any website is hard work, but when said website involves more extra options than a Domino’s Pizza order for an entire daycare center, things get hairy pretty quickly.
Yes, I’ve been working my proverbial tail off all year in…

Tyler School of Art’s Restaurant Identity Exhibition

Written by . Posted on November 19, 2012. Filed under Advertising, Consumers, Events, Photography + Illustration, Print, Temple University Events. Tagged , , , . No comments.
IMG_4132

From October 31 through November 21, 2012 Tyler School of Art’s Juniors will be displaying their Restaurant Identity Projects in the Tyler School of Art Atrium. This project showcases the designs of first year designers at Tyler as they develop…

Writing is important, and it’s not so bad after all

Written by . Posted on June 21, 2012. Filed under Internships, Uncategorized. Tagged , , , , . No comments.

At Lorel Marketing Group, in King of Prussia, I have been given several jobs such as posting on social media, writing for blogs, coming up with copy for websites, proofreading projects and assisting in pulling together different information to form…

Slang in Advertising

Written by . Posted on May 11, 2011. Filed under Issues in Advertising. Tagged , . No comments.
show-ya-luv

We see and hear more “slang” and “street talk” used in advertising than ever before. How do you know when to use slang and when to adhere to the established rules of English, including grammar and spelling?
Start by realizing…

Oh man, I’m about to graduate and I still need an internship

Written by . Posted on March 16, 2011. Filed under Advertising, Internships, Uncategorized. Tagged , , . 1 Comment.
maiden

We’ve all been there. It seems like every other major just has to show up for class, do the work, and leave. But for advertising majors, the ultimate test comes when we have to complete an internship. And, as most…

‘Hardcore’ History Ads by The Smithsonian

Written by . Posted on March 14, 2011. Filed under Advertising, Print. Tagged , . 1 Comment.
sp11historyad

The bottom reads: “Historically Hardcore.” What a great angle- especially coming from an institution as regarded as the Smithsonian! Check out two other examples on the most excellent Behance Network.
Update: I wrongly appropriated these ads to the Smithsonian, when…

Cliches- A good thing?

Written by . Posted on March 1, 2011. Filed under Advertising, Issues in Advertising, Print. Tagged , , . No comments.
sp11Seth_Godin

Seth Godin is a marketing heavyweight (a quick trip to his Wiki will attest to that). I came across a blog post by him recently, and knew I had to share it here. He writes a very insightful post on…

CopyWRITING: Yes, you are a writer.

Written by . Posted on February 3, 2011. Filed under Life @ Temple. Tagged , . 1 Comment.
the-shining-typewriter-500x3751

If I could have the attention of all the copywriters for a moment, please. Art direction, account management, research: you can stick around if you’d like. I still love you for who you are.
As my first blog post for…

Twitter and Copywriting

Written by . Posted on November 15, 2010. Filed under Social Media. Tagged , . No comments.
twit

Young copywriters, heed my words, embrace that unfamiliar technology you know as Twitter.

Many advertising students scoff, laugh, and sneer at the suggestion of starting a Twitter account.
Why?
Its simplicity?
Perhaps, it’s the stigma attached to it, that the…

Honest to Goodness Lunches May be Too Honest

Written by . Posted on November 6, 2010. Filed under Issues in Advertising, TV. Tagged , , , , , . No comments.

“Honest to Goodness” is a new campaign from Healthy Choice. It demands more attention than the previous campaign with Julia Louis Dreyfus. It’s easier to sell an idea with unknowns than it is with a celebrity. What about people who…