Tag Archives: position

Prerequisites for Success

Written by . Posted on May 5, 2013. Filed under Internships, Issues in Advertising, Uncategorized. Tagged , , , , . No comments.
success key

Back during the cold, long days of last winter, I was on a mission to acquire an internship for this semester (that is winding down, ever so quickly!) I stumbled across Skai Blue Media, a PR firm in Midtown Village,…

5 Essentials for Marketing to Green Moms

Written by . Posted on May 9, 2011. Filed under Consumers, Issues in Advertising. Tagged , , , , . No comments.
Green Parenting

Understanding the mindset of your consumer is key when developing a strategy, deciding upon creative and even interacting with them through social media. It’s the basis for how they’re going to react to your ads and as the market becomes…

Behind the Bullseye No.2: Brand to Brand Mayhem

Written by . Posted on March 13, 2011. Filed under Advertising, Issues in Advertising. Tagged , , , . No comments.
aw097_bullseye

I’m back from hiatus and I’m going to continue where I left off with Behind the Bullseye. People are much like brands in that we have our own personal reputations to uphold. Sometimes pretentiousness can be unshakable no matter how…

Kia: Korean or other Wie’s?

Written by . Posted on March 13, 2011. Filed under Advertising, Issues in Advertising, TV. Tagged , , , . 1 Comment.
aw096_kia

In the couple of weeks leading up to spring break, I was given the task of repositioning Kia for a portfolio (class) assignment. We first had to write a letter selling our idea (to the CEO… professor) and then follow…

AT & Teapot

Written by . Posted on February 5, 2011. Filed under Issues in Advertising, TV. Tagged , , , , . No comments.
Taco Party AT&T

As far as I’m concerned, this is the first funny commercial of the year. AT&T takes a stab at repositioning its intentionally unmentioned competition. There has been much back and forth between AT&T and Verizon legally and commercially about who’s…

The Shack…

Written by . Posted on February 5, 2011. Filed under Issues in Advertising, TV. Tagged , , , , , . 2 Comments.
Batteries

Radio Shack is one of those brands that makes me wonder how it’s still around. I’ve never purchased anything from there that lasted more than two years. Before I found a better option, I was using earbuds that required a…

Target: Behind the Bullseye

Written by . Posted on January 19, 2011. Filed under Issues in Advertising. Tagged , , , , . 4 Comments.
aw094_bullseye

Recently, I saw a Target documentary titled “Behind the Bullseye” a couple of days ago on CNBC and it explained how the brand has become such a power player amidst the ever changing economy. I posted about Target’s Black Friday…

Shape-up for the New Year with Skechers

Written by . Posted on January 2, 2011. Filed under TV. Tagged , , , , . No comments.
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I don’t think there were any knockout holiday spots this year. There was some singing, dancing, and shopping, but nothing too memorable (at least not for me) until I saw this Skechers ad. This spot is clever in that it’s…

Nikon Pour L’homme?

Written by . Posted on December 18, 2010. Filed under Print. Tagged , , . 1 Comment.
aw088_nikon

This certainly isn’t a vintage ad, but it’s older than you may think. Personally, I can never get enough of those earth tones. Not to mention it’s a beautiful shot. It has an air of sophistication about it. I dig…

Black Friday: Survival of the Fittest

Written by . Posted on November 24, 2010. Filed under Interactive, Issues in Advertising, TV. Tagged , , , , , . No comments.

Today is one the busiest travel days there is. Tomorrow is Thanksgiving and tomorrow night is Black Friday. I can appreciate a good deal as much as the next person, but I don’t care for Black Friday. I don’t like…